LPP Group, the largest player in the fashion industry in Central Europe, has announced its development strategy for 2025–2027. At its core is the Sinsay brand, which in just a few years has evolved from a newcomer in the company’s portfolio into the key element of the plan to double revenues to PLN 40 billion annually. The value of planned investments averages PLN 3 billion per year.
The aim of the strategy is to expand the Sinsay store network to 6,000 locations. In Poland, new stores are to be opened mainly in small and medium-sized towns, where large clothing chains have not yet reached. Simultaneously, the company is opening new outlets abroad – the first store was launched in Albania, with more to follow in Moldova, Georgia, Armenia, Uzbekistan, and Azerbaijan. This will increase LPP’s reach to 27 markets.
Strategy based on a wide offer and affordable pricing
Why Sinsay? The brand offers a wide range of products at affordable prices, combining fashion design with functionality. Already, half of its offering comprises non-garment categories, such as homeware, decorations, stationery, or pet products. This conscious assortment expansion enables the creation of stores that meet the everyday needs of consumers, regardless of location.
Advanced technology supports site selection
An essential element of the strategy is logistics and technology. LPP is developing proprietary software based on artificial intelligence that analyses market data to identify optimal locations for new outlets. The tool considers over 30 different factors, including population density, competition, and purchasing potential. It is currently being tested in Poland and Romania. If effective, it will be implemented in other markets.
Logistics investments ensure scalability
LPP is also investing in next-generation distribution centres that are built much faster than traditional warehouses – the process takes around 14 months. This allows the company to respond flexibly to changing market needs and scale operations without excessive risk.
Stable financing based on four pillars
The project is financed based on four pillars: the profitability of newly opened stores, bank factoring, investment loans, and strict control of operating costs. The company also maintains a strong cash position – currently with reserves of PLN 3.2 billion.
Polish clothing brand with global ambitions
LPP’s strategy reflects a broader trend of building strong Polish brands with international reach. For investors, this signals that Poland not only exports goods but also successfully develops its own brands, which compete in European and Asian markets. A well-planned expansion, supported by technology and stable financing, makes LPP an example of a mature, scalable business capable of responding to evolving consumer needs.
